Deadline
2018.11.30 24:00

2018 The Platinum Originality International University Students Graphic Design Competition


Platinum Originality International University Students Graphic Design Competition, hosted by China Academy of Art, is geared towards students of design major in universities and colleges worldwide. The Competition is aimed at promoting design education and design communication, providing teachers and students with a platform for exchange and improvement. 18 years have passed since its inauguration in 2000. During the course, Platinum Originality has always committed to raising the bar of design students and promoting innovative ideas of design education. The Competition has become a significant professional event highly esteemed by design education community and recognized as one of the best organized and most prestigious competitions for university design students. It has gained strong support from teachers and attracted active participation by students. Young designers-to-be have thrown themselves into the Competition with tremendous enthusiasm and fearless spirit, giving full play to their passion and talent, demonstrating their expertise and pursuit, as well as exploring youthful approach to contemporary design. 


A vast number of entries were received for all previous competitions and winners were selected through rigorous and standard procedures. Many world-renowned graphic designers, experts and professors have acted as judges. The prestigious jury of this year’s competition is also composed of internationally celebrated designers and scholars, who will judge the entries according to international practice.


Hosted by:

China Academy of Art (CAA)


Organized by:

School of Design Art, CAA

School of Visual Communication Design, CAA


Strategic partners:

AUPU Home Furnishing Co.


Strategic media partners:

China Art Weekly

Art and Design

Design 360°


Media sponsors:

(in alphabetical order of initials)

Ad110 

Ad518 

arting365.com

Hiiibrand

Lu Junyi _Design Live

China Design Brand Center

Design521

Vision Union

Design.cn

Design Online

Xiusheji.net 

zuibishe.com

Ddfchina.com


Supporting overseas school:

(in alphabetical order of initials)

ACADEMY OF ARTS ARCHITECTURE & DESIGN IN PRAGUE

ACADEMY OF FINE ARTS OF FLORENCE

DRESDRN ACADEMY OF FINE ARTS

HAMBURG UNIVERSITY OF APPLIED SCIENCES

POLITECNICO DI MILANO

THE ROYAL DANISH ACADEMY OF FINE ARTS

SHEFFIELD HALLAM UNIVERSITY

UNIVERSITY OF THE ARTS LONDON


Supporting Chinese mainland, Hong Kong, Macao and Taiwan school::

(in alphabetical order of initials)

Macau Polytechnic Institute

Beijing University of Technology

National Taiwan Normal University, NTNU 

GUANGXI ARTS UNIVERSITY

The Guangzhou Academy of Fine Arts

Hubei Institute of Fine Arts

Nanjing University of the Arts

Sichuan Fine Arts Institute

Shantou University

TIANJIN ACADEMY OF FINE ARTS

XI’AN ACADEMY OF FINE ARTS

City University of Hong Kong

Xiamen University

China Academy of Art

Central Academy of Fine Arts



Chief planners: Xu Jiang  Wu Haiyan

Chief advisors: Zhao Yan/Han Xu/Bi Xuefeng/Chen Zhengda

Chairman: Wu Weichen

Vice Chairman: Fang Shuhong

Secretary General: Yuan Jingyi

Vice Secretary General: Guo Yueying

Secretariat Assistance:Huang Lu


Members of Organizing Committee:

Hou Guangcheng / Lan Lan / Huang Lu / Liu Meixuan / Yu Linyan / Ding Hao / Du Wen / Xu Xinyi / Wang Chenchen / Fang Haoyan / Xia Jiaping / Zou Wenjie / Wei Yusi



1.Competition process:


1. October 9th, 2018 start collecting entries.

2. November 30th, 2018 (24:00) stop collecting works. 

3. December 15th to 20th, 2018 works assessment

4. December 31t, 2018 announce the winners list.


2. Categories of entries

A. Theme entries


Acme-tech, Design for love

AUPU born with the warmth of love. 1993, a father designed and produced the first Chinese bath heater for his daughter to take a warm bath in winter, from then on, he started a business about love and warm. In the past 25 years, AUPU has been following the brand concept “Design for love” and the original intention “Design for family”, dedicated to air heating business, Insist on both  technological innovation and aesthetic design. From the top space of home, we are committed to create warmth, health and beauty for every family. AUPU's product is undoubtedly the ultimate explanation of the “design for love'.

The word 'design for love' must appear in the work. 'Design for love' can be expressed in both literal form and the form that exhibited in the picture below or can be totally redesigned. AUPU logo is also required to be a part of the design.


Attachment download: AUPU logo and the “Design for love” standard version.


Awards for themed design:

1. 1 Gold Award with prize of RMB 25,000; Gold Award Certificate and Collection of Selected Entries

2. 2 Silver Awards with prize of RMB 8,000; Silver Award Certificate and Collection of Selected Entries

3. 3 Bronze Awards with prize of RMB 5,000; Bronze Award Certificate and Collection of Selected Entries

4. 20 Awards of Excellence with Excellence Award Certificate and Collection of Selected Entries

5. 50 Shortlist Awards with Award Certificate and Collection of Selected Entries



B. Open theme entries

B1. Illustration Design 

B2. Poster design

B3. Logo / VI design

B4. Type design

B5. Information design

B6. Book design

B7. Packing design

B8. Multimedia / Interactive design

B9. Integrated Design

Integrated design includes multi-angle and multi-way design projects, such as graduation design, cross-border design, exhibition visual system design and so on.


Awards for open theme entries

1. 1 Grand Prix with prize of RMB 8,000, Platinum Originality Award Certificate and Collection of Selected Entries

2. 9 Gold Awards (1 award per category) with prize of RMB 3,000, Gold Award Certificate and Collection of Selected Entries

3. 9 Silver Awards (1 award per category) with prize of RMB 2,000, Silver Award Certificate and Collection of Selected Entries

4. 18 Bronze Awards (2 awards per category) with prize of RMB 1,000, Bronze Award Certificate and Collection of Selected Entries

5. 11 Jury Awards with Jury Award Certificate and Collection of Selected Entries

6. Awards of Excellence (1 awards per category) with Excellence Award Certificate 

7. A number of Awards with Award Certificate and Collection of Selected Entries.


3. Special awards

1. 10Excellent Tutor Awards with Excellent Tutor Award Certificate 

2. 10 Best Organizing School Awards with Best Organizing School Award Certificate 

Note: All the amount of abovementioned prizes refers to pre-tax amount. Participants shall pay tax according to the laws and regulations of their countries, including but not limited to the People’s Republic of China, and regions.


4.Submission of entries

1. How to submit entries

Participants should first go to one of the Platinum Originality official uploading platforms, one in China and one overseas, to sign up for the Competition. They need to create an account, fill in their personal information, upload their works. The detailed procedure is as follows:

a. Go to the official website, create an account and enter sign-up and uploading system.

b. According to the prompts, fill in relevant information and upload design works.

c. If one needs to submit other works he or she should repeat the previous steps.

Note: One participant can submit multiple works using one account. It is unnecessary to register more than once.

2. Entry requirements

A. Theme entries

The electronic file of entries shall meet the following requirements: The design can take any form. Each entry needs one or more A4-sized high-definition color graphics, color renderings or photos with jpg format, 300dpi resolution and RGB color model. The size of each image should not exceed 2M.The length of dynamic demonstration video should be no longer than 3 minutes and the video size no larger than 30M. The unified format is mp4.  The dynamic demonstration video in unified format should be emailed to the Organizing Committee(platinum2018@vip.163.com). Please include “designer name+entry number” in the email for information check and selection.


B1. Illustration Design 

B2. Poster design

B3. Logo / VI design

B4. Type design

B5. Information design

B7. Packing design

B9. Integrated Design

The design can take any form but it should manifest the overall design of the book including its cover, inside pages and local design. If there is a real book, after the design file is uploaded, the original book should be mailed to the Organizing Committee. Please refer to the contact details at the end.


B6. Book design

The design can take any form but it should show the overall design, local design or combination effect.

B8. Multimedia / Interactive design

The design can take any form such as 2-dimentional, 3-dimentional, webpage, UI, app, advertisement / short film, electronic publication or interactive experiment design, etc. The length of dynamic demonstration video should be no longer than 3 minutes and the video size no larger than 30M. The unified format is mp4. For each entry more A4-sized high-definition images should be uploaded. After the design file is uploaded, the dynamic demonstration video in unified format should be emailed to the Organizing Committee(platinum2018@vip.163.com). Please include “designer name+entry number” in the email for information check and selection.

5. Detailed rules

1. There is no limit to the number of works submitted by an individual participant.

2. The number of designers of each entry cannot be more than 3.

3. Each participant only needs to register once. Extra accounts are invalid.

4. The entries will not be returned regardless of winning or not. Please keep a copy if necessary.

Special note:

Please read carefully all the competition rules and fill in personal information according to the requirements. The Organizing Committee will check all the files submitted. If the entry fails to meet any requirements or has any missing items, it will be excluded from selection procedure. The judges have the absolute right to select winners. The entries must be designed by the participants themselves. If there is any dispute due to similarity or copy right violation resulted from suspected plagiarism, the Organizing Committee will disqualify the participant and any prize awarded will be taken back. All legal responsibilities shall be borne by the participant. 


6.Criteria of selection

1. Originality of visual expression

2. Uniqueness of media format

3. Artistry of expression techniques


7. Publishing and selling of Collection of Selected Entries

All the selected entries will be officially published by publishing house. Every winner of Shortlist Award and above will get a free copy.

The Organizing Committee has the right to exhibit, publish, publicize, collect and show the entries on TV, internet, print media and radio. All the selected entries will be officially published by publishing house. The selected entries will be publicized on our official website, official Weibo and Wechat platform.


8. Eligibility of participants and tutors
The Competition is open to international full-time design major postgraduates, undergraduates, top-up students, college students, non-degree students, students of adult education institutions and Self-study Higher Education Examination Program, including graduates of 2016 and those who graduated less than 3 years ago.
Tutors refer to all the teachers who provide guidance and advice to the participants during their working process. They don’t have to directly teach the participants in their day-to-day teaching activities.
Note: Entries without tutoring can also participate in the Competition.

9. Deadline

The submission deadline for theme entries and open theme entries is November 30th 2018.


10. Contact

Tel: 0571-87200266

Cell: 15968877391

QQ: 3207426420

Email: platinum2018@vip.163.com 

Entry uploading platforms:

In China: up.platinumaward.org

Overseas: en.platinumaward.org

11. Postal Address

To:  Organizing Committee of Platinum Originality

Cell: 15968877391(Monday to Friday/10:00am - 17:30pm) 

Tel: 0571-87200266(Monday to Friday/10:00am - 17:30pm) 

Zip code: 310024

Address: Room 203, Building 18, School of Design Art, Xiangshan Campus, China Academy of Art, No. 352, Zhuantang Town, Xihu District, Hangzhou Zhejiang, P.R.C

(China Post or SF Express is recommended for Chinese participants.)


12. Disputes

In case of any doubts or disputes regarding the rules, the Organizing Committee reserves the right for final explanation. Any unaccomplished matter related to the Competition will be subject to additional rules formulated and interpreted by the Organizing Committee.