Deadline
2016.11.26 24:00

2016第十七届白金创意国际大学生平面设计大赛

2016 The 17th Platinum Originality 

International University Students 

Graphic Design Competition



Hosted by China Academy of Art, the Platinum Originality International University Students Graphic Design Competition is for students from design majors in universities and colleges worldwide. The Competition is aimed at promoting design education and design communication, providing teachers and students with a platform for exchange and improvement. 17 years have passed since its inauguration in 2000. In the meantime, Platinum Originality has always committed to raising the bar of design students and promoting innovative ideas of design education. The Competition has become a significant professional event highly respected by design education community and recognised as one of the best organised and most prestigious competitions for university design students. It has gained strong support from teachers and attracted active participation by students. Young designers have thrown themselves into the Competition with tremendous enthusiasm and fearless spirit, expressing their passion and talent to the fullest, demonstrating their expertise and pursuit, as well as exploring the fresh approach to contemporary design. 


A vast number of entries were received for all the previous competitions and winners were selected through strict assessment. Many world-renowned graphic designers, experts and professors have worked as judges. The prestigious panel of this year’s competition is also composed of celebrated designers and scholars, who will judge the entries according to international practices.



Hosted by:

China Academy of Art (CAA)


Organized by:

Department of Publicity, CAA

School of Design Art, CAA

Department of Visual Communication Design, CAA


Strategic partners:

Kopenhagen Fur

Hangzhou Aupu Kitchen & Bathroom Technology Co., Ltd.

Visual China Group


Strategic media partners:

Art and Design

Design 360°

China art weekly


Media sponsors:

(in alphabetical order of initials)

Ad110 

Ad518 

arting365.com

China Design Brand Center

Design521

Design.cn

Design Online

Ddfchina.com

Hiiibrand

Lu Junyi _Design Live

Vision Union 

Xiusheji.net 


Supporting overseas school:

(in alphabetical order of initials)

ACADEMY OF ARTS ARCHITECTURE & DESIGN IN PRAGUE

ACADEMY OF FINE ARTS OF FLORENCE

DRESDRN ACADEMY OF FINE ARTS

HAMBURG UNIVERSITY OF APPLIED SCIENCES

POLITECNICO DI MILANO

THE ROYAL DANISH ACADEMY OF FINE ARTS

SHEFFIELD HALLAM UNIVERSITY

UNIVERSITY OF THE ARTS LONDON



Chief planners: Xu Jiang  Wu Haiyan

Chief advisors: Zhao Yan  Han Xu

Chairman: Bi Xuefeng

Vice Chairman: Chen Zhengda

Executive Chairman: Wu Weichen

Secretary General: Yuan Jingyi

Overseas Ambassador:Sha Feng  WangDiandian  Han Weiran  LuLu  Guo Yuqing


Members of Organizing Committee:

Hou Guangcheng/Wang Qiang/Li Chenyang/Luo Chenqi/Liang Xianwen/Qin Tianlun  

Lan Chi Longshi/Guo Yueying/Li Teng/Qi Jiamiao/Wang Yiyuan/Liu Jiayu  

Cai Linmin/Wu Xiuzhen/Ye Kaifan/Mao Dongning/Sun Yuchen/Liu Meixuan



I. Schedule of the competition


1. Mid-to-late July 2016, calling for entries

2. Early November 2016, posting letters of invitation and promotional leaflets

3. Mid-to-late November 2016, announcing names of judges

4. 24:00 November 26th, 2016, deadline for submission

5. Mid-to-late November 2016, beginning of selection

6. Janurary 2017, announcing winners, holding award ceremony, organising exchange events such as exhibitions and lectures, and publishing Collection of Entries




II. Categories of entries


A. Theme section 


A1.”Be yourself, Everyone else is taken!” Themed Design

Be yourself,

Everyone else is taken!

--- Oscar Wilde


Sometimes our culture does not encourage everyone to be different, but we should not be afraid to be different. When one dares to stand out of the rest, they are destined to undertake a lonely and adventurous journey.


Creating a beautiful life with our own hands. To translate it into a poetic narrative: to be a happy person when the horizon of tomorrow comes. The biggest change in the midst of creating a beautiful life is about shifting the focus on seeking value to meaning. During this process, the power of the individuality can be discovered.


In 2016, Kopenhagen Fur partners with Platinum Originality International University Students Graphic Design Competition. We hope this world is tolerated enough towards the difference, and we want you to recognise that you are special and unique. Just be who you are.


The entries should be inspired and developed around the theme. Any art and design form is accepted, such as poster design, font design, illustration design and etc. The theme text “Be yourself, Everyone else is taken!” is required to be presented as a whole in your design work.


Awards for themed design

1. 1 Gold Award with prize of RMB 20,000; Gold Award Certificate and Collection of Selected Entries

2. 2 Silver Awards with prize of RMB 5,000; Silver Award Certificate and Collection of Selected Entries

3. 3 Bronze Awards with prize of RMB 2,000; Bronze Award Certificate and Collection of Selected Entries

4. 20 Awards of Excellence with Excellence Award Certificate and Collection of Selected Entries

5. 30 Shortlist Awards with Award Certificate and Collection of Selected Entries

“Be yourself, Everyone else is taken!” Themed Design Brief



A2 “Design for Love”Themed Advertisement Design

Love is inherent, ubiquitous and instinctive. It shows in unlimited forms: love to your family, to others, to health, to art or to the environment... “Design for Love” is Aupu’s brand concept and its fundamental idea of R&D and design. Never forgetting its origin, Aupu persists and more importantly, innovates for love. In 2016, Aupu joins with Platinum Originality International University Students Graphic Design Competition to create this “Design for Love” themed design contest. For this design contest, advertising design should be the main art form with no limit expressions of styles and techniques wherever they fit. The themed design should be aligned with Aupu’s company values and brand concept, effectively enhancing Aupu’s brand image across various platforms such as digital media, websites and trade shows. Different concepts can be chosen, such as people and health, people and nature, people and society, as well as people and environment.



Awards for AUPU themed advertisement design

1. 1 Gold Award with prize of RMB 25,000; Gold Award Certificate and Collection of Selected Entries

2. 2 Silver Awards with prize of RMB 8,000; Silver Award Certificate and Collection of Selected Entries

3. 3 Bronze Awards with prize of RMB 5,000; Bronze Award Certificate and Collection of Selected Entries

4. 20 Awards of Excellence with Award Certificate and Collection of Selected Entries

5. 30 Shortlist Awards with Award Certificate and Collection of Selected Entries

“Design for Love” Themed Advertisement Design Brief


B. Illustration Design 



Illustration design works with any subjects are all qualified to be submitted. The awarded illustration design entries would be published exclusively on Visual China platform.


Awards for Illustration Design

1. 1 Gold Award with prize of RMB 15,000; Gold Award Certificate and Collection of Selected Entries

2. 2 Silver Awards with prize of RMB 5,000; Silver Award Certificate and Collection of Selected Entries

3. 3 Bronze Awards with prize of RMB 2,000; Bronze Award Certificate and Collection of Selected Entries

4. 20 Awards of Excellence with Excellence Award Certificate and Collection of Selected Entries

5. 50 Shortlist Awards with Award Certificate and Collection of Selected Entries



C. Open theme section 


C1. Poster design

C2. Logo / VI design

C3. Type design

C4. Information design

C5. Book design

C6. Packing design

C7. Multimedia / Interactive design


 Awards for open theme entries

1. 1 Grand Prix with prize of RMB 25,000, Platinum Originality Award Certificate and Collection of Selected Entries

2. 7 Gold Awards (1 award per category) with prize of RMB 6,000, Gold Award Certificate and Collection of Selected Entries

3. 7 Silver Awards (1 award per category) with prize of RMB 3,000, Silver Award Certificate and Collection of Selected Entries

4. 14 Bronze Awards (2 awards per category) with prize of RMB 2,000, Bronze Award Certificate and Collection of Selected Entries

5. 7Jury Awards (7 awards for all categories) with Jury Award Certificate and Collection of Selected Entries

6. 80 Awards of Excellence (10 awards per category) with Excellence Award Certificate and Collection of Selected Entries

7. Around 300 Shortlist Awards with Award Certificate and Collection of Selected Entries





. Special awards


1. 9 Guest Jury Awards with Guest Jury Award Certificate and Collection of Selected Entries
2. 20 Excellent Tutor Awards with Excellent Tutor Award Certificate and Collection of Selected Entries
3. 5 Best Organizing School Awards with Best Organizing School Award Certificate and Collection of Selected Entries
Note: All the amount of abovementioned prizes refers to pre-tax amount. Participants shall pay tax according to the laws and regulations of their countries, including but not limited to the People’s Republic of China, and regions.



. Submission of entries


1. How to submit entries
Participants should first go to one of the Platinum Originality official uploading platforms, one in China and one overseas, to sign up for the Competition. They need to create an account, fill in their personal information, upload their works. The detailed procedure is as follows:

a. Go to the official website, create an account and enter sign-up and uploading system.
b. According to the prompts, fill in relevant information and upload design works.
c. If one needs to submit other works he or she should repeat the previous steps.
Note: One participant can submit multiple works using one account. It is unnecessary to register more than once.

2. Entry requirements

A. Theme entries

A. Theme entries

The electronic file of entries shall meet the following requirements: 

The design can be in any medium. Each entry needs at least one A4-sized high-definition colour graphics, colour renderings or photos with '.jpg' format, 300dpi resolution and RGB colour mode. The size of each image should not exceed 2M. The length of demonstration video should be no longer than 3 minutes and the video size no larger than 30M. The demonstration video should be in mp4 format, and should be sent to the Organizing Committee by email. Please include “designer name+entry number” in the email for information check and selection.



B. Illustration Design

The electronic file of entries shall meet the following requirements: The design can take any form. Each entry needs one or more A4-sized high-definition color graphics, color renderings or photos with jpg format, 300dpi resolution and RGB color model. The size of each image should not exceed 2M.



C1. Poster design

C2. Logo / VI design

C3. Type design

C4. Information design

C5. Book design 

The design can be in any medium, but it should represent the overall design of the book including its cover, inside pages and local design. If there is a physical book, the original book should be mailed to the Organizing Committee after the design file is uploaded. Please refer to the contact details at the end.


C6. Packing design
The design can take any form but it should show the overall design, local design or combination effect.

C7. Multimedia / Interactive design
The design can take any form such as 2-dimentional, 3-dimentional, webpage, UI, app, advertisement / short film, electronic publication or interactive experiment design, etc. The length of dynamic demonstration video should be no longer than 3 minutes and the video size no larger than 30M. The unified format is mp4. For each entry more A4-sized high-definition images should be uploaded. After the design file is uploaded, the dynamic demonstration video in unified format should be emailed to the Organizing Committee. Please include “designer name+entry number” in the email for information check and selection.


. Detailed rules


1. There is no limit to the number of works submitted by an individual participant.
2. The number of designers of each entry cannot be more than 3.
3. Each participant only needs to register once. Extra accounts are invalid.
4. The Organizing Committee has the right to publish, publicize, collect and print all entries.
5. The entries will not be returned regardless of winning or not. Please keep a copy if necessary.

Special note:
Please read carefully all the competition rules and fill in personal information according to the requirements. The Organizing Committee will check all the files submitted. If the entry fails to meet any requirements or has any missing items, it will be excluded from selection procedure. The judges have the absolute right to select winners. The entries must be designed by the participants themselves. If there is any dispute due to similarity or copy right violation resulted from suspected plagiarism, the Organizing Committee will disqualify the participant and any prize awarded will be taken back. All legal responsibilities shall be borne by the participant. 



. Criteria of selection


1. Originality of visual expression
2. Uniqueness of media format
3. Artistry of expression techniques



. Publishing and selling of Collection of Selected Entries


All the selected entries will be officially published by publishing house. Every winner of Shortlist Award and above will get a free copy.

The Organizing Committee has the right to exhibit, publish, publicise, collect and show the entries on TV, internet, print media and radio. All the selected entries will be officially published by publishing house. Every winner of Shortlist Award and above will get a free copy. The selected entries will be publicised on our official website, official Weibo and Wechat platform, and the Collection will be sold in Platinum Originality official Taobao store.



. Eligibility of participants and tutors


The Competition is open to international full-time design major postgraduates, undergraduates, top-up students, college students, non-degree students, students of adult education institutions and Self-study Higher Education Examination Program, including graduates of 2016 and those who graduated less than 3 years ago.
Tutors refer to all the teachers who provide guidance and advice to the participants during their working process. They don’t have to directly teach the participants in their day-to-day teaching activities.
Note: Entries without tutoring can also participate in the Competition.



. Deadline


1. The submission deadline for theme entries and open theme entries is November 15th 2016.
2. Please make sure that the works is uploaded by November 15th 2016, otherwise the entry will be excluded from selection and all consequences shall be borne by the participant.



. Contact details


Tel: 0571-87200266
Cell: 15968877391
QQ: 3207426420

Email: pogdc-2016@vip.163.com 


Wechat public platform: platinum since 2000 
Website: www.platinumaward.org
Weibo: weibo.com/platinumoriginality
Platinum Originality official Taobao store: baijin2000.taobao.com

Entry uploading platforms:
In China: up.platinumaward.org

Overseas: en.platinumaward.org



. Postal address

To:  Organizing Committee of Platinum Originality
Cell: 15968877391 
Tel: 0571-87200266
Zip code: 310024
Address: Room 203, Building 18, School of Design Art, Xiangshan Campus, China Academy of Art, No. 352, Zhuantang Town, Xihu District, Hangzhou Zhejiang, P.R.C

(China Post or SF Express is recommended for Chinese participants.)



. Disputes



In the case of any doubts or disputes regarding the rules, the Organizing Committee reserves the right for the final explanation. Any unaccomplished matter related to the Competition will be subject to additional rules formulated and interpreted by the Organizing Committee.